Digital Marketing Training in Noida
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Instructor: Tom Steven
- Lectures: 11
- Quizzes: 3
- Students: 5
- Duration: 10 weeks
Digital marketing training in Noida is organized by Noida’s leading industrial training institution. We provide most learning environments for major technology courses at affordable prices. The best digital marketing training institutions in Noida offer the best technical IT training for related courses. We provide basic and advanced digital marketing training at Noida with appropriate practical knowledge. In digital marketing training is provided by industry experts 8 to 10 years old. Experienced
Content
Increasing Visibility
What is visibility?
Types of visibility
Examples of visibility
Visitors Engagement
What is engagement?
Why it is important?
Examples of engagement
Bringing Targeted Traffic
Inbound
Outbound
Converting Traffic into Leads
Types of Conversion
Understanding Conversion Process
Retention
Why it is Important?
Types of Retention
Performance Evaluation
Why it is Important?
Tools Needed
Tools Needed
Adding domain Name to web Server
Adding webpages & content
Adding Plugins
Identifying objective of website
Deciding on Number of Pages Required
Planning for Engagement Options
Creating Blueprint of Every webpage
Best & Worst Examples
Best & Worst Examples
What are primary keywords, secondary keyword and tertiary keywords?
Keywords optimization
Content optimization & planning
Understanding Your audience for content planning
Internal linking
Meta tags creation
Creating Webpage in HTML
What is the difference between keywords stuffing & keyword placement
Using google webmasters tool & website verification
Sitemap creation & submission in website & webmasters
How to write an optimized content
How to write a content for article, blog and press release
What is domain authority?
How to increase Domain authority
What are back links?
Types of back links
What is link building?
Types of link building
Do’s and Dont’s of link building
Link building strategies for your business
Easy link acquisition techniques
Google places optimization
Classified submissions
Using H card
Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority
How to optimize exact keywords for your business
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD
How to recover your site from Panda, Penguin and EMD
Understanding inorganic search results
Introduction to Google adwords & PPC
advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc
Types of Advertising campaigns- Search,
Display, Shopping & video
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in
detail with examples
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Types of Search Campaigns – Standard,
All features, dynamic search & product listing
Google merchant center.
Creating our 1st search campaign
Doing campaign level settings
Understanding location targeting
Different types of location targeting
What is bidding strategy?
Understanding different types of bid strategy
Manual
Auto
Advanced level bid strategies
Enhanced CPC
CPA
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pros & Cons of different bid strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our campaign
Creating adgroups
Finding relevant adgroups options
using tools
Creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group
Using keyword planner tool
Understanding types of keywords
Board, Phrase, exact, synonym & negative
Examples of types of keywords
Pros and cons of diff. types of keywords
Creating ads
Understanding ad metrics
Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads
Creating ads
What is conversion tracking?
Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
How to optimize campaigns at the time of
creation?
Optimizing campaign via adgroups
Importance of CTR in optimization
How to increase CTR
Importance of quality score in
optimization
How to increase quality score
Importance of negative keywords in
optimization
Evaluating campaign stats
Optimizing with conversion report
Optimizing with keywords
Optimizing performing keywords
Optimizing non performing keywords
How to decrease CPC
Analyzing your competitors performance
Types of display campaigns-
Creating 1st display campaign
Difference in search & display
Doing campaign level settings
Understanding CPM bid strategy
Advance settings
Ad-scheduling
Ad-delivery
Understanding ads placement
Creating diff. adgroups
Using display planner tool
Finding relevant websites for ads
Creating text ads
Creating banner ads using tools
Uploading banner ads
Uploading banner ads
Understanding Facebook marketing
Practical session 1
Creating Facebook page
Uploading contacts for invitation
Exercise on fan page wall posting
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising
Understanding facebook best practices
Understanding edgerank and art of engagement
Practical Session 2
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Setting up conversion tracking
Using power editor tool for adv.
Advance Facebook advertising using tools like
What is linkedIn?
Understanding LinkedIn
Company profile vs Individual profiles
Understanding Linkedin groups
How to do marketing on LinkedIn groups
Linkedin advertising & it best practices
Increasing ROI form linkedIn ads
Linkedin publishing
Company pages
Adv on linkedIn
Display vs text
Understanding Twitter
Tools to listen & measure Influence on
Twitter: TweetDeck, Klout, PeerIndex
How to do marketing on Twitter
Black hat techniques of twitter marketing
Advertising on Twitter
Creating campaigns
Types of ads
Tools for twitter marketing
Twitter Advertising
Twitter Cards
Understanding Video Campaign
Creating 1st Video Campaign
Importance of video marketing
Benifits of video marketing
Uploading videos on video marketing websites
Using youtube for business
Developing youtube video marketing Strategy
Bringing visitors from youtube videos to your website
Creating Video ADgroups
Targeting Options
Understanding Bid Strategy
Understanding Bid Strategy
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of mobile marketing
Key industry terminology
Creating mobile website through wordpress
Using tools to create mobile websites
Using tools to create mobile app
Advertising on mobile (App & Web)
Targeting ads via location
Targeting ads on Apps
Targeting ads on search engine
Targeting ads on search engine
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setup goals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate
How to set up funnels in goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via
Google analytics
What is link tagging
How to set up link tagging
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
Taking corrective actions if required
What is online advertising?
Types of Online Advertising
Display Advertising
Banner ads
Rich Media ads
Pop ups and Pop under ads
Contextual advertising
In Text ads
In Image ads
In video ads
In page ads
What are Payment Modules?
What are Payment Modules?
What is email marketing?
How email works?
Challenges faced in sending bulk emails
How to overcome these challenges?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
Creating a broadcast email
What are auto responders?
Setting up auto responders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing software’s &
a glimpse of how to use them
Improving ROI with A/B testing
Improving ROI with A/B testing
What is ecommerce?
Top ecommerce websites around the world & it’s scenario in India
Difference between E-Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woo commerce and setting up an ecommerce store on WordPress.
Affiliate Marketing by promoting products which looks like an ecommerce store.
Case studies on ecommerce websites.
How to do Google Product Listing Ads (PLA) for ecommerce websites.
How to do SEO for an ecommerce website.
How to do SEO for an ecommerce website.
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise- Creating a landing page
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing
Steps in leads nurturing
What is Content marketing?
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples
How to write great compelling content
Keyword research for content ideas
Optimizing content for search engines
Discussing authority blog
Steps towards developing authority blog
Ways to monetizing authority blog
How to market your content?
Debate- Doesn’t great content just spread by itself
Understanding second customer
Importance of second customer
How to increase second customer
Understanding online influencers
10 ways to connect with online influencers
35 unique ways to write magnetic headlines
180 examples of magnetic headlines
Case study on content marketing
Case study on content marketing
Personal branding
Content marketing
Search engine optimization (SEO)
Conversion optimization
Social media marketing
Email marketing
Email marketing
What is affiliate marketing?
3 A’s of affiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from
India’s top affiliate agencies
Some of the top affiliate network in the world
How to get approved as an affiliate by world’s top affiliate company
Trainers shares his secrets of affiliate marketing
Trainers shares his secrets of affiliate marketing
What is AdSense?
How to get approved for AdSense?
Cool trick to get AdSense approval by Google
Using your AdSense account interface
Placing ads on your blog
Creating blogs with our FREE theme
Then we will share 1 secret method Through which you will make money with AdSense
Then we will share 1 secret method Through which you will make money with AdSense