According to Forrester, companies will invest more than $140 billion on digital marketing, also known as online marketing, in a few years. That’s because digital marketing offers a capable and cost-effective way to advance your commerce to its target audience.

Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few digital marketing examples include Content marketing, email marketing, social media, pay-per-click (PPC), mobile marketing, search engine optimization (SEO), and more.

How is digital marketing different from traditional marketing?

Traditional marketing uses offline channels, while digital marketing uses online channels. A traditional marketing campaign, for example television, computer, tablet, smartphone, radio while Digital marketing has allowed brands to stay relevant by making themselves visible through different channels and campaign like social media, blog posts, and email to promote a business etc.

Types of Digital Marketing Channels
Some time recently we dig into other angles of advanced promoting, let’s rapidly survey the best sorts of digital marketing channels:

1. Website
The site is frequently the home to your digital marketing endeavors. Brands and organizations utilize websites to have content whereas utilizing other mediums to disseminate it.

2. Content Marketing
Content is what is used to attract and engage customers whether it is a website, video, social media or blogging. It can also entail anything people can access online such as whitepapers, case studies, how-to booklets, and more.

3. Search Engine Optimization (SEO) and search engine marketing (SEM)
SEO acts as a jetpack for your content marketing efforts. You have to understand search engine optimization (SEO) and search engine marketing (SEM) in order to work in the field. You don’t have to worry about the back-end techy stuff here.
SEO was essentially text-based, but in later a long time voice search has picked up unmistakable quality as well, which is why your SEO exercises got to have a conversational approach.

4. Email Marketing
Email marketing is the process of maintaining a database of cold and warm contacts and sending them email alerts about your brand, products and services. It is an compelling channel to communicate together with your gathering of people on an continuous premise.

5. Social Media Marketing
Social media promoting guarantee you’re display on the platforms your users are investing the foremost time on. These include Facebook, Twitter, LinkedIn, Snapchat, and Instagram, where you can distribute content through both – organic and paid channels.

6. Mobile Marketing
The number of smartphone users across the world is expected to grow to 5 billion in 2020. By interfacing with clients on the go, brands have been able to optimize their promoting methodologies and send convenient messages.

7. Data & Analytics

Google Analytics is central to many facets of digital marketing. You can track reports, but what is more important is how to use the information you find. Monitoring campaigns and applying findings based on consumer behavior will allow you to come up with better solutions that will increase conversions and drive traffic.