Google AdWords | SEM | PPC
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Instructor: Tom Steven
- Lectures: 20
- Duration: 10 weeks
PPC training in Noida is organized by ConvergentLearningSolutions. ConvergentLearningSolutions is Noida’s leading industrial training institution. Provides most of the learning environment of Google AdWords at reasonable prices. The best PPC training institutes in Noida offer the best technical IT training for SEM training in Noida. We provide basic and advanced PPC training in Noida with appropriate practical knowledge. At ConvergentLearningSolutions, PPC training is provided by industry experts 8 to 10 years old. Of experience
ConvergentLearningSolutions offers a hardware lab for Search Engine Marketing training at Noida (SEM). Hardware and software are required to master all the skills set for PPC training. Our trainers are planning work-focused Google AdWords training. ConvergentLearningSolutions is one of the well-equipped PPC training centers in Noida. We provide training on real-time projects that help students with better understanding. ConvergentLearningSolutions & our trainers also help students to get top MNCs placement by preparing different strategies. Google AdWords content and syllabus are designed to achieve their professional goals.
In addition, ConvergentLearningSolutions is the best SEM training center in Noida, with high-tech infrastructure and lab facilities. It also provides access to the server so that candidates can easily execute projects at home. More than 3000 candidates are taught by 10 Daneces of PPC training in Noida at a very affordable rate
Content
Increasing Visibility
What is visibility?
Types of visibility
Examples of visibility
Visitors Engagement
What is engagement?
Why it is important?
Examples of engagement
Bringing Targeted Traffic
Inbound
Outbound
Converting Traffic into Leads
Types of Conversion
Understanding Conversion Process
Retention
Why it is Important?
Types of Retention
Performance Evaluation
Why it is Important?
Tools Needed
Tools Needed
Understanding inorganic search results
Introduction to Google adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure Campaigns, Adgroups, Ads, Keywords, etc
Types of Advertising campaigns- Search, Display, Shopping & video
Difference between search & display campaign
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in
detail with examples
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Understanding bids
Types of Search Campaigns – Standard,
All features, dynamic search & product listing
Google merchant center.
Creating our 1st search campaign
Doing campaign level settings
Understanding location targeting
Different types of location targeting
What is bidding strategy?
Understanding different types of bid strategy Manual
Auto
Advanced level bid strategies Enhanced CPC
Advanced level bid strategies Enhanced CPC
CPA
What are flexible bidding strategies?
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pros & Cons of different bid strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our campaign
Creating adgroups
Finding relevant adgroups options
using tools
Creating adgroups using tool
Understanding keywords Finding relevant keywords
Adding keywords in ad-group
Using keyword planner tool
Understanding types of keywords
Board, Phrase, exact, synonym & negative
Examples of types of keywords
Pros and cons of different types of keywords
Creating ads Understanding ad metrics
Creating ads Understanding ad metrics
Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads
Creating ads
Creating ads
What is conversion tracking?
Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Checking conversion stats
How to optimize campaigns at the time of creation?
Optimizing campaign via adgroups
Importance of CTR in optimization
How to increase CTR
Importance of quality score in
optimization
How to increase quality score
Importance of negative keywords in optimization
Evaluating campaign stats
Optimizing with conversion report
Optimizing with keywords
Optimizing performing keywords
Optimizing non performing keywords
How to decrease CPC
Analyzing your competitors performance
Analyzing your competitors performance